888.com, one of the biggest online gaming companies in the world, said Tuesday its new Italian sports betting site has started taking bets, with its sights on entering the online poker market in the country.
888.com's CEO, Gigi Levy, said "It will boost revenues but it will also build customer numbers so we are in a good position next year when skill games we are strong in, like poker, are allowed."
Italy has began to slowly open up its online gambling market, and the Italian government has changed its position on the issue and said it will allow skill-based games.
Internet Gaming companies are waiting for a ruling on what precisely is defined a game of skill, but it is believed that Poker will be one of the games that is ruled a game of skill.
Meanwhile, 888.com is taking sports bets and preliminary estimations are that the company is expected to bring in between $5 to $10 million in 2008.
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