888.com, one of the largest online gaming companies in the world, plans to offer sports betting as soon as late 2007 or the beginning of 2008.
According to 888s' CEO, Gigi Levy, who said at the European i-Gaming (EiG) conference in Barcelona on Tuesday that sports betting will be launched in the first country in a few months.
"The UK is our biggest market but we also have Seville," he said, implying the deal with the sportsbook provider would be for more than a year.
"It's highly likely that there will be another deal by the end of the year," said Levy. "It'll be something that doesn't cost much but hopefully makes a lot of money," he added. Analysts are betting on a venture with Rank Group’s Blue Square as 888's next purchase.
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