Popular online gambling company 888.com launched their online sports betting arm today, with localized versions for the UK, Germany, Spain, Sweden, Denmark and Austria.
888.com are best known for their casino site, and their Pacific Poker brand, who recently launched the poker 'World Poker Crown' tournament.
888Sport.com will offer sports betting opportunities for popular sports such as football, golf, cricket, greyhound racing and tennis, as well as televised events such as Big Brother. They aim to offer services for all betting clients, from occasional gamblers and low to medium staking betters to more serious sports bettors.
"888.com's entrance into the sports betting market represents a significant milestone in the progression of our diversified, multi-channel strategy to grow customer reach and appeal globally. We believe that although our sportsbook addition will result in existing clients betting on sports with us, it will also provide an opportunity for new clients to experience our award winning brand," said Matt Robinson, Brand Marketing Director.
"So, whether you are placing a bet on a horse race, wagering on who will score the next goal in a live televised football match, or just enjoying playing one our many casino, poker or bingo games, 888.com should be your gaming company of choice," Robinson added.
888.com was founded in 1997, and has gone on to become one of the premier online gambling brands, offering fans of everything from casino games to bingo a chance to enjoy their favourite games online.
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