The expensive nature of television advertising is said to have prompted online gambling firms and other remote gambling groups to adopt a wait and see approach to TV marketing.
A number of online gambling companies and remote gambling organisations have decided to see the effects of advertising for those firms who have created television campaign before launching their own.With various gambling groups adopting this attitude since advertising restrictions were lifted in September 2007, there may well be more gambling ads appearing on TV screens in the coming months, according to the Remote Gambling Association (RGA).
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Brian Wright, business director at the RGA, said betting firms, such as online casinos, have a cautious approach to investing the "large figures of money required to advertise on TV".
Television is the "best media" for getting the gambling message out to consumers in the UK, he added.
Mr Wright continued by suggesting that there have not been many "major companies" that have formed big advertising campaigns so far.
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