A William Hill marketing campaign that showed a woman quickly making her husband's breakfast so that she could gamble online was banned by the Advertising Standards Authority (ASA).
The decision by ASA to ban a recent advert from gambling firm William Hill may act as "reference material" for other companies, according to the Responsibility In Gambling Trust (RIGT).Deemed "socially irresponsible", the ad showed a woman making her husband's breakfast so that she had more time to gamble online.
RIGT's head of communication Ron Finlay said it is possible for gambling groups to advertise responsibly and that the William Hill case can act as a reminder to those planning new campaigns about the consequences of not following the rules.
"The regulations are clear on this and many organisations have found it possible to advertise without difficulty," he remarked, adding that the "vast majority" of adverts have been acceptable.
Indeed, a recent gambling survey from ASA conducted between September and October 2007 found that one per cent of 784 advertisements breached its codes.
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