Washington casino will use "powerful" marketing tool provided by Nevada-based communications agency.
Northern Quest Casino, which is located in the Washington State city of Spokane, is looking to improve its players' gambling experience by utilising a new marketing tool.The Kalispel Tribe Enterprise casino property has opted for communications agency Marketing Results' Advanced Intelligence Marketing (Aim) product to help it meet a number of commercial targets.
Bill Spencer, director of player development at Northern Quest Casino, said that the company had high hopes about the new partnership, which has already involved the installation of the new system.
"Not only do we expect to benefit from [the] Aim system, host assignment reports and performance reports, but we expect to deliver a marked improvement in our high-value players' gaming experience," said he said.
As a further indication why the product was chosen, Mr Spencer added that Aim is a "complete and powerful casino database marketing tool".
Marketing Results has specialised in casino marketing for over 20 years, according to its official website.
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