Gambling And Sports Sponsorship - A Good Combination?

Gambling chief claims betting companies link with sports sponsorship deals has not dwindled.

The fact gambling firms' association with sports sponsorship has not decreased shows that the link between the two areas is successful, according to one industry expert.

Clive Hawkswood, chief executive at the Remote Gambling Association (RGA), has said there is a case for this argument, especially as the relationship remains strong in the face of a difficult economic climate.

Commenting further, the RGA representative said it is "almost impossible" to determine how successful sponsorship deals are for gambling companies.

This is apparently because every organisation has its "own criteria for success" and each firm is different.

"For some it will be about raising profile and building a brand, while others will perhaps look for more immediate benefits in terms of sales," Mr Hawkswood remarked.

The RGA became operational in August 2005 as a result of a merger between the Association of Remote Gambling Operators and the Interactive Gaming, Gambling and Betting Association.