Online bingo operator confirms television sponsorship deal.
Sports betting firm William Hill is hoping to raise awareness of its rebranded bingo portal by sponsoring new gameshow Spin Star.The programme, which aired on ITV1 for the first time on Monday (November 10th), will contain advertisements for William Hill Bingo at the start and end of each show, as well as during advertisement breaks.
Described by ITV1 as a "Las Vegas-style" gameshow, Spin Star aims to transport "the thrills, unpredictability and big-money gamble of the casino" into people's living rooms.
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The show is presented by former Coronation Street star Bradley Walsh and offers contestants the chance to win prizes on the Moneyspinner, a giant five-reel slot machine.
Commenting on the sponsorship deal, William Hill spokesperson Lili Huang said: "We are aiming to solidify our bingo image and increase national recognition, and sponsoring Spin Star is a perfect opportunity for us."
The agreement follows William Hill Bingo's recent month-long campaign to promote the website.
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