Online Bingo Portal Goes Female-Friendly

Bingo website gets new look to boost player numbers.

One online bingo provider has given its appearance a makeover in an attempt to attract more players.

Last week, paddypowerbingo.com announced that it will be dispensing with the green traditionally associated with Paddy Power and switching to a "more female-friendly" colour combination of pink and yellow.

Paddy Power has also introduced a number of other new features to the website, including revised menus and an updated community section.

A spokesperson for the firm said: "Our aim for paddypowerbingo.com since its original launch in 2006 was to offer players the friendliest and most fun online

bingo experience."

Commenting on the re-launch, he added: "Our customers have given a unanimous thumbs up and hopefully this latest revamp will add even more enjoyment to the playing."

The bingo portal currently pays out over £1 million in cash prizes each month.

Founded in 1988, Paddy Power is now the largest bookmaker in Ireland. The firm operates 258 retail outlets across Ireland and the UK.