Bingo operator makes sponsorship agreement with ITV.
William Hill Bingo has signed an agreement to become the main programme sponsor of ITV's The Real Deal.The four-month contract begins today (January 5th) and follows the online bingo portal's previous sponsorship deal with ITV gameshow Spin Star in November.
William Hill spokesperson Lili Huang said that sponsoring The Real Deal, a programme in which participants can opt to accept cash from an antiques dealer or take a risk at auction, will give the company "the potential for a far bigger audience".
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She added: "For an initial foray in to actual programme sponsorship, we were very pleased with the response from the Spin Star association."
Presented by David Dickinson, The Real Deal is broadcast on ITV1 between 14:00 and 15:00 GMT Monday to Friday.
An online player known as Simon recently won £1.5 million at William Hill Bingo - the website's largest ever payout - on its Clover Rollover jackpot.
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