Online Bingo Attracting Younger Audience

Young online bingo audience could move on to land-based games, says expert.

Online gaming services are helping to introduce bingo to younger generations, an industry expert has stated.

Phil Fraser, owner of whichbingo.co.uk, said that the numbers game is appealing to a younger, more dynamic audience due to the growth of online bingo portals.

He claimed that land-based bingo is still suffering from a "brand issue", as younger people associate it with "little old ladies in smoky bingo halls – even though they can't smoke any more".

However, Mr Fraser also suggested that the expansion of online bingo could ultimately be beneficial for land-based bingo clubs.

"It is a younger audience [and] they have different preferences, but it may work the other way round – it may get people who have never actually been into a bingo hall to actually try it because they've experienced it online," he explained.

"People who have never been to a club have got into bingo online and then thought, 'I'll check the land-based product out'."

A recent report from Screen Digest claimed that the number of active online bingo players increased by 80 per cent between June and December last year, despite the economic downturn.