Bingo firm hopes to attract more online players with new adverts.
An online bingo operator has launched a new TV advertising campaign to promote some of its special offers.Littlewoods Bingo hopes that the advert, which features two women playing bingo and making new friends through the online gaming portal, will encourage more people to sign up to its service.
The firm is currently providing a number of incentives to draw in new customers, including the offer of playing ten free games before making a deposit.
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Littlewoods Bingo also offers a free £20 bonus for players spending over £10, as well as the chance to win tickets to Dancing on Ice and a Sony LCD television.
According to the company, a total of £9 million was paid out to winners at Littlewoods Bingo last month.
Several UK bingo firms have developed new promotional campaigns in an attempt to beat the recession.
Foxy Bingo has pursued a high-profile TV advertising strategy, while Mecca Bingo was recently unveiled as the new shirt sponsor of rugby league side Wigan Warriors.
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