New agreement could boost market for mobile casino operators.
A new agreement between Mfuse and Probability is expected to bring mobile gambling services to a much wider audience in the UK.Mfuse, a specialist provider of mobile betting solutions for bookmakers, has agreed to integrate games developed by Probability within its existing client base.
The company works alongside major operators in the sports betting industry such as Ladbrokes, William Hill, Paddy Power, Sportingbet and Gala Coral.
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Probability will be the first company to use Mfuse's gaming platform, making it easier for the betting firms to provide new mobile gaming services to customers.
"The sports betting market is growing very rapidly and shows no signs of stopping," said Mfuse chief executive Marcus Wareham.
"As a result, we know the appetite is there for mobile gaming products. Opening up our platform allows us to rapidly deploy already successful mobile content to a huge client base."
Established in 2002, Mfuse announced an investment of £1.55 million from Sportingbet founder Mark Blandford in May last year.
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