TV channel is aiming to diversify by teaming up with online casino operator.
Five is joining forces with an online gambling operator to launch a new casino and bingo portal.The UK terrestrial television channel, which launched as Channel 5 in 1997, has announced details of a new partnership with PartyGaming.
In attempt to diversify its business and take advantage of the growing online market, the channel will develop an internet gaming service in collaboration with the gambling firm.
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"Five is looking aggressively at how to expand its presence in digital media, both in terms of its core broadcast content as well as allied offerings that reflect the channel's unique sense of dynamism and fun," explained Five's chief executive Dawn Airey.
Jim Ryan, chief executive officer at PartyGaming, said that the deal with Five would make "an important addition to our expanding business-to-business portfolio".
The station rebranded itself as Five in 2002 and currently attracts over 30 million viewers each week.
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