Internet firm Wink Bingo has signed a sponsorship deal with The Cube on ITV1.
Wink Bingo commercials have reappeared on primetime television after the online gaming site announced that it has become the official sponsor of The Cube.The popular ITV1 Saturday evening television show, hosted by Phillip Schofield, now features new Wink Bingo commercials that appear at the beginning and end of the advertising breaks.
The adverts are just three to four seconds long and feature kittens performing similar tasks to those undertaken by contestants on the programme.
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Having previously sponsored Family Fortunes with Vernon Kay, the bingo website also features on The Cube's Sunday repeat.
During its premiere the commercials were viewed by around 5.5 million consumers, some of which the company expects to increase traffic to their website.
The Cube is a television programme that gives participants the opportunity to win money by performing a variety of tasks that require co-ordination skills.
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