Online sports betting firm will sponsor West Ham until the end of the 2012-2013 season.
Online sports betting and casino operator SBOBET is set to continue as West Ham United's principal sponsor for another four years.The Isle of Man-based firm signed its initial deal with the Premier League club in December last year and has now agreed an extension that lasts until the summer of 2013.
Speaking after West Ham had also secured a new kit deal with Italian sportswear firm Macron, the club's chief executive Scott Duxbury said that the agreement with SBOBET will generate "significant revenue".
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He commented: "Commercially the club is going from strength to strength and these partnerships provide a strong foundation for the club to continue to grow and achieve success."
SBOBET began its association with West Ham after the club's previous sponsor XL Airways went into administration in September 2008.
The east London side are one of several top-flight clubs to have sponsorship deals with online bookmakers.
Wolverhampton Wanderers are currently sponsored by Sportingbet.com, while 188BET.com has a shirt deal with both Wigan Athletic and Bolton Wanderers.
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