Sports radio station confrims online bookmaker as its official betting partner.
Betfair has signed an exclusive deal with TalkSport radio that will make it the betting partner for Match Day Live.The online sports betting portal is reported to have secured a six-figure deal with the sports radio station for its weekend Premier League coverage, according to mediaweek.co.uk.
In addition to being featured on Match Day Live, which is presented by Ian Wright and Adrian Durham on Saturday afternoon, Betfair will also contribute to the weekend football phone-in show Call Collymore.
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Other programmes include Sunday's The Jeremy Kyle Show and Football First. There will also be a Betfair Punter Panel featuring contributions from club experts who will discuss betting options.
According to mediaweek.co.uk, football fans will also have an opportunity to debate the weeks' action in Fan v Fan, with Betfair's voice of football Andy Lulham providing information on odds and sports betting news.
Betfair, which is an internet gambling business boasting a global portfolio of products and services, has been operating for 11 years and was reported by the Guardian recently to be considering becoming a publicly listed company.
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