Online Bookmaker To Sponsor Hull KR

Online bookmaker Sportingbet.com has become the new sponsor of Hull KR.

Super League outfit Hull Kingston Rovers have signed a new sponsorship agreement with Sportingbet.com, the online bookmaker.

The partnership is due to get underway next month and will see the firm's logo appear on the rugby league side's home and away match jerseys, as well as featuring on training equipment.

Sportingbet.com will also sponsor the Hull KR website and display its branding at New Craven Park, the team's home stadium.

The betting firm's head of sportsbook Marc Thomas said that the company was "proud" to agree a sponsorship deal with the Robins, who finished fourth in the Super League last season.

"We'd been monitoring them closely over the last season and their terrific performances confirmed what a great opportunity this is," he commented.

Sportingbet.com is moving into rugby league after successfully increasing its presence in Premier League football, where it is the shirt sponsor of Wolverhampton Wanderers and an official partner of Portsmouth.

The firm began its two-year sponsorship deal with Wolves in June this year.