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Bingo Operator Wins Industry Award

Posted By Jeremy Hopkins | Wednesday, December 2, 2009 - 11:00
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EGR's bingo operator of the year award was given out in London this week.

Cashcade was named the UK's top bingo operator at a recent awards ceremony.

Cashcade, the company behind Foxy Bingo, was named bingo operator of the year at the EGR Awards on Monday (November 30th).

The firm saw off competition from other shortlisted firms such as Tombola, William Hill Bingo and Wink Bingo to triumph at the ceremony in London.

Organised by online publication eGaming Review, the awards took place as part of EGR Live, a two-day conference and exhibition for the internet gambling industry.

Cashcade has increased its number of bingo networks to eight this year and recently launched new free bingo room Cheeky Bingo on the 888-owned Globalcom network.

It also spent over £6 million on offline marketing campaigns, such as its sponsorship of Red Nose Day on the BBC.

The judges described the firm as the "standout market leader at a marketing brand level".

Meanwhile, 888.com was named casino operator of the year at the EGR Awards, while Betfair took the prize for UK sports betting operator and SBO Bet was deemed Asian operator of the year.

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