Online casino research sees 888.com top the list.
A study of the latest Google rankings has revealed that 888.com is the most visible online casino site to UK web users.Research conducted by marketing company Greenlight revealed that the site appeared most often on the first page of results for casino-related terms searched for on Google UK, the dominant search engine that accounts for 90 per cent of search engine use.
During the research 888.com appeared 50 per cent of the time for casino-related searches for terms such as online casino, online slots and the word casino during the month of September.
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A Greenlight spokesman added that the visibility of the online casino on Google arose primarily due to its strong performance on two of the analysed keywords.
From a total of 421,000 casino searches which were made on Google UK during the study period, almost a third - 32 per cent - of searches used the word casino. This was followed by online casino which was used 18 per cent of the time.
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