Social Scene 'Is Important To Online Bingo Players'

Social platforms are now an important part of online bingo.

There are a number of criteria online bingo sites must fulfil if they are to attract a healthy number of players to their site.

Betting journalist Richard Preen explains the ability to communicate with friends and get talking to other competitors is now a significant attraction to punters.

When asked how firms should tempt consumers to their bingo portal, he notes: "It's obviously the initial draw and the initial offer they provide to the customer. The social element is a big factor as well with bingo gaming."

Indeed, gaming sites with top social facilities might find they not only have a crucial advantage over their rivals, they may also be in a position to lure players out of traditional bingo halls and on to their computers.

The latest Gambling Commission Industry Statistics report found gross gambling yield between 1st April 2009 and 31st March 2010 dropped by 11 per cent to £634 million.